Search Engine Optimization

Want to drastically increase the traffic to your website? Our SEO strategy is based on building a network of valuable, relevant pages tied to your website. In other words, we make your site look like yummy Search Engine food that Google, Yahoo, Live, and MSN want to rank highly.

The fact is that most SEO companies spend your money optimizing for the wrong keywords. Even worse, most common SEO strategies are based on tricking the search engines to ranking you. It’s a strategy that won’t sustain in the long term.

Here’s a look at the basics of our strategy…

Identify Target Keywords
It’s one thing to say “we can get you on the first page in Google for your search term.” What’s wrong with that? A lot! The big question is: if you’re number 1 in Google for that term, will it generate traffic to your website. In fact, our SEO experts are asked to speak at conferences around the country on how this simple mistake causes most SEO projects to fail.
Our first step is identifying the key words and phrases that will bring traffic to your website.

Optimize your website
Many other SEO companies will simply spew off a bunch of jargon that you need to pay attention to on your website to rank better. Hear of any of these?

Domain Keywords, Title Tags, Meta Keywords, Meta Description, Keyword Density, Header Tags, Keyword Font Size, Keyword Proximity, Phrase Ordering, Keyword Prominence, Image Alt Text, Link Alt Text, Internal Link Anchor Text, Link Validation, Link Community, Link Stability, SEO Friendly URLs, Freshness, Keyword Stemming, Applied Semantics

These are called “on-site” elements, and it turns out that they make your site able to rank well, and does not mean that you will rank well. Nevertheless, we make sure that your on-site elements are top-notch so that your SEO strategy is maximized.

Content Generation
In SEO, content is king. It’s what the search engines want. They want to serve up relevant content to what a user is asking for. We create original content relevant to your target keywords. We call it “Google Food”.

Build Links
Creating the content is only part of the battle. Now we’ll take that content and get it out there on the web, generating valuable, relevant votes for your website. Understanding the elegance and complexity of the search engines here is key.

We use what we call your “web empire” to narrow the search engine sights on your target keywords. And we’re one of the few SEO companies that leverage cutting edge social media and web 2.0 technologies to boost the strategy to maximum effectiveness.